Made in a state-of-the-art facility in Los Angeles, California, the Pura Luxe Relaxing Treatment is rich in patented ingredients that stands it apart from traditional Keratin treatments on the market. Key ingredients include:
- A combination of Glyoxylic acid + cysteine + acetic acid: Used to straighten and strengthen hair, while also assisting the bonds found in your hair to hold their shape.
- Caprylic Capric Triglyceride (CCT): Leaves hair feeling noticeably silky and delivers excellent anti-oxidant properties.
- Cetrimonium Chloride: Stops the build of static electricity in hair, which in turn makes hair smoother and easier to manage.
- Polyquaternium-7: An organic compound that is an excellent detnagler and provides slip for easier wet-combing
Pura Luxe FAQ’s
Q: Will the Pura Luxe Protein Smoothing Treatment straighten curly hair?
A: Yes – it will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
Q: Can I have Pura Luxe if I have natural/virgin hair?
A: Absolutely – the treatment can be used on all hair types whether it has been coloured or not. Bleached and highlighted hair is also perfectly fine to be treated with Pura Luxe.
Q: When is the best time to colour my hair? Before or after the Pura Luxe Treatment?
A: It is recommended to colour and/or highlight hair any time after the treatment – can even be the same day.
Q: Can I do the Pura Luxe treatment if my hair has been previously chemically straightened?
A: Yes, it can be applied to hair that has been previously straightened and will bond to the hair making it stronger and smooth.
Q: Will swimming in salt or chlorinated water shorten the life span of the treatment?
A: No – unlike traditional Keratin or relaxing treatments, chlorine and salt water will not affect the quality of the Pura Luxe treatment.
Q: How long does the Pura Luxe Smoothing Treatment last?
A: The results typically last up to 6 months. Everyone’s hair is different, some hair is more resistant than others.
Q: How do I care for my Pura Luxe treatment at home
A: We recommend in using a sulfate free shampoo (we love all Davines products that are sulphate free)
Short (Jaw length) $340.00
Medium (On shoulders): $380.00
Long (Below Shoulders) $420.00
Extra Long (Mid-back) $460.00