Skip to main content

Pura Luxe Protein Smoothing Treatment – Exclusive to Luxe Concept Salon

Pura Luxe Protein Smoothing Treatment – Exclusive to Luxe Concept Salon

Whether your hair is wavy, curly, ethnic or chemically treated, Pura Luxe Protein Smoothing Treatment is all you need for straight, smooth and silky hair.

At Luxe Concept Salon we are always searching to bring our clients the most technologically advanced hair treatments and we are excited to announce that we are now one of the first salons to offer our namesake, Pura Luxe.

Pura Luxe Protein Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

How Does Pura Luxe Differ from Traditional Relaxing Treatments?

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair. 

Made in a state-of-the-art facility in Los Angeles, California, the Pura Luxe Relaxing Treatment is rich in patented ingredients that stands it apart from traditional Keratin treatments on the market. Key ingredients include:

  • A combination of Glyoxylic acid + cysteine + acetic acid: Used to straighten and strengthen hair, while also assisting the bonds found in your hair to hold their shape.
  • Caprylic Capric Triglyceride (CCT): Leaves hair feeling noticeably silky and delivers excellent anti-oxidant properties.
  • Cetrimonium Chloride: Stops the build of static electricity in hair, which in turn makes hair smoother and easier to manage.
  • Polyquaternium-7: An organic compound that is an excellent detnagler and provides slip for easier wet-combing

Pura Luxe FAQ’s

Q: Will the Pura Luxe Protein Smoothing Treatment straighten curly hair?
A: Yes – it will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.

Q: Can I have Pura Luxe if I have natural/virgin hair?
A: Absolutely – the treatment can be used on all hair types whether it has been coloured or not. Bleached and highlighted hair is also perfectly fine to be treated with Pura Luxe.

Q: When is the best time to colour my hair? Before or after the Pura Luxe Treatment?
A: It is recommended to colour and/or highlight hair any time after the treatment – can even be the same day.

Q: Can I do the Pura Luxe treatment if my hair has been previously chemically straightened?
AYes, it can be applied to hair that has been previously straightened and will bond to the hair making it stronger and smooth.

Q: Will swimming in salt or chlorinated water shorten the life span of the treatment?
A: No – unlike traditional Keratin or relaxing treatments, chlorine and salt water will not affect the quality of the Pura Luxe treatment.

Q: How long does the Pura Luxe Smoothing Treatment last?
A: The results typically last up to 6 months. Everyone’s hair is different, some hair is more resistant than others.

Q: How do I care for my Pura Luxe treatment at home
A: We recommend in using a sulfate free shampoo (we love all Davines products that are sulphate free)

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Short Medium Long Extra Long
Pura Luxe Smoothing Treatment $385 $430 $470 $530

Latest Blogs, Articles & Resources

Summer Hair Packages

15 December 2024
Get ready to sizzle this summer with Luxe Concept Salon’s sensational Summer Hair Packages! We’re bringing you the perfect blend of luxury and affordability with our limited-time colour packages. Say goodbye to hair woes and hello to the fabulous you in 2025!

Busy-Season Etiquette at Luxe

14 October 2024
For all clients travelling to the salon over the next couple of months, we ask for everyone to allow extra time getting to us. The car park and traffic around the Chase can often get quite crazy, especially with the limited parking options in Chatswood Chase.

Ready for a new look?

A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
  • Mira Hamdan

    Star Rating from Mira Hamdan
    10 February 2025
    Very friendly staff :) pleased w my purchase ☺️
  • Rebecca

    Star Rating from Rebecca
    1 February 2025
    I had the pleasure of visiting Luxe Salon for the first time today, and I was truly impressed. From the moment I walked in, the staff were not only friendly but also incredibly professional, making me feel welcome and well taken care of. Jess, in particular, is a master with colour—she transformed my hair, and I couldn't be happier with the results. I highly recommend Luxe Salon for all of your...
  • J N

    Star Rating from J N
    11 January 2025
    Such a great experience from start to finish. I happened to book Luxe Salon based on “best nanoplasty treatment salon” and let me tell you - it was perfect. Kristie was my hair dresser and she was so great. She took her time and ensured everything was done with care and as best it can be. I did the Nanoplasty treatment on my hair as it’s always been curly and this was the best thing I’ve ever d...
  • A

    Star Rating from A
    20 December 2024
    Recently had my hair styled and coloured by Patrick. He really took the time to listen to me and understand what I wanted. He also had great suggestions for style and colour. I'm so happy with the outcome.
  • Jade Loyzaga

    Star Rating from Jade Loyzaga
    4 December 2024
    Love coming to luxe and leaving with my hair perfectly styled, straightened coloured the works. I’m probably the worst because I never know what I want but am so well looked after by Laura.
  • Fran Burge

    Star Rating from Fran Burge
    4 December 2024
    Laura has been coloring my hair for a year now. I’m consistently pleased with the result. The fact I keep returning speaks volumes as I’m not generally loyal to any one hairdresser. Laura is a talented colorist and a really lovely person.
  • Candice Cooper

    Star Rating from Candice Cooper
    28 November 2024
    Have had my hair done by Laura for the last 5 years. She is AMAZING! Wouldn’t trust anyone else for colour and cuts. Impressed every time!
  • shya castillo

    Star Rating from shya castillo
    8 November 2024
    I went to Luxe for the first time today and was really impressed with the quality of service. I had a nanoplasty treatment with Brea and the level of care and attention to detail was absolutely fantastic. Highly recommend!
  • Chaka K

    Star Rating from Chaka K
    8 November 2024
    Laura is the most amazing colourist and hairdresser I’ve ever met. She is professional, fun and has a talent for hair that is unmatched. I highly recommend seeing her not just for colour but for the best cut, head massage, laugh and conversation you’ll ever have! I don’t know what I’d ever do if she moves but I’m concerned 😱
  • Veronica

    Star Rating from Veronica
    20 September 2024
    Erin is the best! She’s colour pro and I wouldn’t trust anyone else. Being Asian, I have very dark hair and getting the right tone of blonde highlights is not an easy task but Erin gets me!
  • Sonja Herzog

    Star Rating from Sonja Herzog
    13 September 2024
    Karla is amazing at what she does! I first saw her at the start of the year and for balayage and the colour was amazing! I’ve been seeing her ever since and she always keeps my hair looking amazing and healthy 🤗🤗