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Pura Luxe Smoothing Treatment

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

The Pura Luxe Smoothing difference:

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe smoothing delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Pura Luxe Smoothing Treatment from:$420$465$510$570
Nanoplasty Straightening Treatment from:$400$445$490$550

Ready for a new look?

A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Ishbel MacKinnon Thorpe
12 March 2025
Thank you Erin! Beautiful cut and colour! X
Star Rating from Karin Wentworth-Ping
1 September 2026
I love seeing Vicky. It's rare for me to find a hairdresser that does both my colour and cut and now I have the most gorgeous colour and 100% trust her with cutting because she gets my hair and understands how I like to wear it. She listens to my ideas and gives me advise about what she thinks will work and not work. Vicky has such positive energy, I recommend you give her a try.
Star Rating from Libby Parker
1 May 2026
I have been having my haircut and styled at Luxe Concept salon for over 4 years. Nas has been my stylist for almost all my appointments and because I have short hair it has always been imperative for me to have a trendy and feminine style. She has delivered every time. I have and will continue to recommend this salon.
Star Rating from Georgia Pallas
10 October 2026
I first went to this salon a month ago and had a hair cut with Alina. The cut and styling was perfect and exactly what I wanted after we had a chat and looked at some reference photos. I returned a few days later and had my hair dyed by Alina, and after showing her some ideas online she came up with a beautiful brunette which is exactly what I wanted. Today I decided I wanted to add curtain bangs…
Star Rating from CJ McManus
10 October 2026
Karina was exceptional, gave my very limp boring hear such a lift, very professional and experienced, love my new look, Looking forward to heading back in December for a cut and colour
Star Rating from EKANAYAKE
5 October 2026
What a difference! 😍 I went into Luxe with my hair an absolute mess and walked out feeling amazing.Wikky did such a beautiful job, and I’m so sorry I can’t remember the other lovely lady’s name 😂 These two are definitely the troublemakers of the salon, in a good way! So much laughing and such a fun afternoon. Thank you for being kind and specially you knew exactly what I want.Thank you for…
Star Rating from Margaret McCann
8 January 2026
Jen and all of the team are consistently professional and eager to accommodate to ensure perfect hair.
Star Rating from Karen Branagan
30 September 2026
I am delighted with my haircut with Erin. She gives a super head massage too and I left felling very pampered.
Star Rating from Divya Amin
25 September 2026
Had an amazing experience with Luke for foils and a cut. He was very attentive and detail oriented. I got exactly what I asked for and it turned out even better than I expected!
Star Rating from Margaret Mccann
24 September 2026
Jen is an amazing hairdresser. Jen puts a lot of thought into what she hears from her clients and works out exactly what you want. Amazing knowledge on all aspects of hair dressing.
Star Rating from Teny Aghamalian
18 June 2026
Been going to Luxe for years and Erin has consistently done a great job in cutting my unruly hair. Wouldn't trust anyone else.
Star Rating from Sophie Herbert
17 September 2026
I’ve had two Japanese head spa experiences now, and both have been nothing short of exceptional. From the moment the treatment begins, the entire experience feels incredibly luxurious and indulgent. I always leave feeling completely relaxed and rejuvenated, with my scalp feeling exceptionally clean, refreshed and revitalised. I’ve been raving about the experience to everyone I know — I loved it s…