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Hair Straightening and Relaxing

At Luxe, we are experts in hair straightening, smoothing and relaxing treatments, offering several options depending on your hair straightening need.

Hair Straightening Services

At Luxe, we are experts in hair straightening, smoothing and relaxing treatments.  We pride ourselves on staying up to date with innovative technologies including Nanoplasty and Pure Luxe, to ensure our clients have access to the best treatments on the market.

More details about each treatment appear below, and bookings can be made by calling us on (02) 9412 1244 or using our online booking form.

Did you know that we are more than just a salon?

We are not only the best blonde hairdresser in Sydney – we also curate and sell a large range of the world’s most exclusive and luxurious haircare brands such as Davines, Oribe, Kevin Murphy and Color Wow

Pura Luxe Smoothing Treatment

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

The Pura Luxe Smoothing difference:

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe smoothing delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Nanoplasty Floractive Treatment

Nanoplasty Straightening Treatment

Nanoplasty Straightening Treatment by Floractive is a revolutionary technology that utilises Nanoparticles in tandem with Intracellular Nutrition to straighten hair without compromising the integrity of the hair. Compared with traditional keratin systems, Nanoparticles contained in the treatment are approximately 750x smaller, allowing the nutrients to penetrate deeper into the hair fibre and treat the hair without opening the cuticle. Therefore, disregarding the need for an anti-residue shampoo, making it a fast & effective one-step system.

The main distinction between Keratin and Nanoplasty is the chemical composition of each treatment. Whilst the Keratin treatments we offer at Luxe do not contain Formaldehyde or other harsh chemicals, the Nanoplasty is less toxic as it is formulated with organic acids and collagen. It is free of harsh chemicals, formaldehyde releasers, carboncysteine, and other pollutants.

Nanoplasty eliminates 100% of any frizz you may have had prior to the service and you will be able to wash and wear your hair straight and shiny with no to minimal heat styling. In addition to straightening the hair, Nanoplasty also repairs the hair from the inside out. It is produced with Organic Acids, Açai, and Linseed Oil, all of which are vegan and natural.

The Nanoplasty Straightening difference:

  • Long lasting, straight hair for up to 8 months
  • Impactful shine and gloss effect
  • Eliminates 100% of frizz
  • Deeply hydrates and treats hair while restoring fibre from the inside out

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Maintain your Nanoplasty straightening treatment with Floractive Marroco Golden Plus Mask, the ideal hair product for those who have experienced an in-salon Nanoplasty treatment.

 

Hair Straightening Sydney

Latino Keratin Treatment

Guava Latino Blowout Professional Smoothing Treatments are one of the most innovative and effective in the world. Through the use of innovative and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine.

The Latino Keratin difference:

  • Latino Keratin is the only Professional Smoothing Treatment that actually improves the health of the hair
  • 100% Formaldehyde free
  • The entire in-salon treatment is completed in just 120 minutes
  • Results last up to 16 weeks
  • Leaves hair smooth, shiny, and frizz-free

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Charcoal Relaxing Treatment

This treatment restores hair resiliency; humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair! The treatment can be used on all hair types, including chemically treated hair (coloured, permed, relaxed, highlighted and bleached). It is excellent for getting rid of curly, frizzy, damaged, unhealthy, dull, mistreated hair.

Charcoal Relaxing treatment is not permanent. The treatment fades progressively as hair is washed. The wave or curl will gradually come back in up to 2 months. The hair will stay soft, shiny and healthy looking. The treatment also makes the hair very manageable. Taking care of the hair after the Charcoal Relaxing Treatment is applied is effortless. The amount of time required to style hair will decrease dramatically, in some cases it is wash and go. Others require some blow drying and minimum styling time.

The Charcoal Relaxing Treatment difference:

  • Lasts from to 3-4 months
  • Smooths up to 60-70%
  • Do not mistake it for a Latino, Keratin, Brazilian Keratin, Thermal Reconditioning or Chemical Relaxer. It is a treatment!
  • It will not make the hair flat
  • There are no fumes, irritation or discomfort while you are having it done
  • You must colour your hair afterwards as your colour may fade.

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Keratin Smoothing/Charcoal Relaxing$250$305$355$400
Pura Luxe Protein Smoothing Treatment$405$450$495$555
Nanoplasty Straightening Treatment$385$430$475$535

Note: *Re-texturise treatments are not available with Executive or Principal Stylist level. Should you wish to see a stylist on this level, a $50.00 surcharge will be applied.

Ready for a new look?

A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Mandi De Silva
4 October 2025
Love my hair. It is short and is behaving itself! The light foils are fabulous. Has settled the other colours in and harmonised the tones in my hair. Love it. Thank you
Star Rating from Hope Rod
20 December 2025
Luxe Concept Salon exceeds every expectation. Angela and the team here are truly in a league of their own. She consistently delivers an exceptional experience. The salon itself is outstanding, with one of the best curated selections of professional hair products I’ve come across anywhere in Australia. The quality and range are second to none. Every visit feels like a complete reset — the Luxe Con…
Star Rating from Charmaine Lubbe
19 June 2025
Patrick is fantastic. The whole team are lovely. And my hair always looks great. Thank you!
Star Rating from Ishbel MacKinnon Thorpe
12 March 2025
Thank you Erin!
Star Rating from Debra Player
6 March 2025
I always look forward to my appointment at Luxe. The friendly reception team make me feel so welcome. The very comfortable chairs with the massage make for a relaxing experience. Naz, my hairdresser, is professional and very thoughtful. Always ready to discuss options and makes me feel special. On several occasions women have stopped me and complimented my hairstyle.
Star Rating from Liliana Tyler
20 March 2025
A good experience all around. the hair dresser i booked with wasn’t feeling well so Jess look after me. Very appreciative as they were so busy. She was very professional and friendly. This was my first time at the Salon. I will be back!
Star Rating from Sarah Cooper
6 December 2025
I AM SOOOOOO HAPPY!!! I had an appointment with Luke for a full set of foils, and I honestly couldn’t be happier with the results! He nailed the exact colour I was hoping for straight away. No adjustments, no extra steps, just perfect from the start. Luke is incredibly talented, attentive, and really listens to what you want. The whole experience was professional, and genuinely fun and enjoyable…
Star Rating from shya castillo
8 November 2024
I’ve had two nanoplasty treatments and two haircuts at Luxe and each time the service is great! The new space is incredible and they make it really easy to work from the salon if needed (WiFi, access to electrical outlets to charge devices, etc).
Star Rating from Ellen Mowbray
5 December 2025
I have been coming to Luxe for many years, and despite now living interstate, anytime I’m back in Sydney, it’s a stop on my itinerary. You’ll be hard pressed to find a bad stylist here; they’re all incredibly talented and willing to work with you to achieve your hair goals. That said, I have to give a special shout out to Ashley! Ashley is so personable and friendly, takes the time to talk to you…
Star Rating from Annmaree J Bell
6 August 2023
I absolutely love visiting my hairdresser! She is amazing — fun, engaging, and incredibly talented. Her colour work is exceptional, and I always leave feeling refreshed, confident, and beautiful.The salon itself is wonderful too. All the staff are friendly, kind and genuinely warm. From the moment I walk in, I feel welcomed and looked after.Highly recommend — it’s always such a positive, upli…