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Latino Keratin Treatment

Guava Latino Blowout Professional Smoothing Treatments are one of the most innovative and effective in the world.
Guava Latino Blowout Professional Smoothing Treatments are one of the most innovative and effective in the world.

Guava Latino Blowout Professional Smoothing Treatments are one of the most innovative and effective in the world. Through the use of innovative and breakthrough bonding technologies, these treatments actually improve the health and condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine.

The Latino Keratin difference:

  • Latino Keratin is the only Professional Smoothing Treatment that actually improves the health of the hair
  • 100% Formaldehyde free
  • The entire in-salon treatment is completed in just 120 minutes
  • Results last up to 16 weeks
  • Leaves hair smooth, shiny, and frizz-free

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Keratin Smoothing/Charcoal Relaxing$235$290$340$385
Pura Luxe Smoothing Treatment$385$430$470$530
Nanoplasty Straightening Treatment$365$410$450$510

Ready for a new look?

A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Liz Douglas
13 November 2025
Hi Ruben, Naz and everyone on your teamJust wanting to wish you all the best for your move and opening! You guys have been through so much, with all the moving and construction. And throughout it all you’ve kept the salon going smoothly, without ever inconveniencing the customers! You’ve all been so professional, no matter what’s been going on around you. Thank you for all you do. Good luck for…
Star Rating from Charlotte Barker
13 November 2025
Jess and the team were amazing! Great experience, would highly recommend!
Star Rating from Yolendi Gregory
11 November 2025
I had a fantastic experience at Luxe! Alina really listened to what I wanted and delivered a cut that suits my face shape perfectly. The colour is vibrant, natural-looking, and exactly what I envisioned. The team was friendly, professional, and made me feel completely at ease. I left feeling refreshed and confident—highly recommend for anyone looking for expert hair care!
Star Rating from Maxine Regan
10 November 2025
I’ve been on the hunt for a new hairdresser and I’ve found her! From the moment I walked in the staff were friendly and attentive. I saw Jess and she took her time to find out exactly what I wanted - which is far too rare these days! 10/10 experience- I felt pampered, brand new and happy that my money was well spent!
Star Rating from Wendy A
2 April 2025
I've just had an exceptionally good experience at Luxe. The humidity was playing havoc with my hair but Jen very successfully tamed it with her clever cut! Flynn also gave me a relaxing wash & head massage. Many thanks Luxe!
Star Rating from Claire Lehmann
2 November 2025
This is a very good hair salon, have been coming for years and have never been disappointed. All the staff are very well trained.
Star Rating from Charmaine Lubbe
19 June 2025
Patrick is fantastic. The whole team are lovely. And my hair always looks great. Thank you!
Star Rating from Andrew Brewer
26 June 2025
Today I visited the new Luxe salon in Chatswood Chase. It is wonderful. As usual Reuben did a great job on my hair, and everyone is so friendly and helpful. Make sure you get there.
Star Rating from Charlene Figallo
27 October 2025
I’ve been going to Luxe Concept Salon for many years and they never disappoint. Ruben and Angela do an outstanding job — the salon is always welcoming, professional and runs so smoothly.The team is incredible, and I’m always able to fully relax — I’ve even fallen asleep in the chair a few times because I know my hair’s in expert hands!Brody is my go-to stylist and always nails it. I wouldn’t…
Star Rating from Retna J
25 October 2025
I had a fantastic experience at Luxe recently! Alina was my hairstylist, and I can confidently say it was the best haircut I’ve ever had. She suggested a new cut and style that perfectly captured what I had in mind - even better than I imagined 😊. Alina also shared great styling tips and recommended products that suit my hair type. I left feeling so refreshed and confident. Highly recommend her…
Star Rating from Vicki Hoskins
24 October 2025
The new salon looks wonderful and Reuben always cuts and colours my short hair beautifully. I have been going to this salon for many years and they never disappoint! Thanks so much Reuben for squeezing me in during the chaotic opening days… Much appreciated. Highly recommended!
Star Rating from Liya 14
14 October 2025
Just got my hair done by second year apprentice Bella and couldn’t be more happy with the result! Service was great and her supervisor very attentive. Would definitely recommend!