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Pura Luxe Smoothing Treatment

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.
Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

The Pura Luxe Smoothing difference:

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe smoothing delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Pura Luxe Smoothing Treatment$385$430$470$530
Nanoplasty Straightening Treatment$365$410$450$510

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A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Sanjana Khandelwal
3 March 2026
Vicky was so good!!
Star Rating from Rebecca Jones
15 June 2025
Jess did an absolutely stunning job of my cut c and colour thrilled with the result abd her attention to detail. Vicky is also truly a fantasticly talented and friendly stylist. 10 stars every ✨️ time!
Star Rating from Martine Mallyon
25 February 2026
The Japanese head spa is amazing. A great relaxation session with massage and hair wash. Highly recommend!
Star Rating from Rola Fayyad
15 February 2026
Got my nanoplasty done by Mariana, she did a very very good job! I have curly hair, so she took her time to ensure it is exactly how I wanted to be. Definitely recommended
Star Rating from Joyce Edmonds
13 February 2026
Fabulous service from Mariana who took the time to do a great Nanoplasty treatment for my hair.
Star Rating from Carolina L
10 February 2026
I had my second nanoplasty treatment here. I had a lovely experience in terms of friendly service & my hairdresser was so sweet. The new salon looks great. The nanoplasty treatment was much harsher on my hair but that is because my hair does get coloured as well. The salon has kindly offered me tips on how to take care of my hair following nanonplasty which is great.
Star Rating from LAUREN modaresi
11 February 2026
First time visit- I saw Bella, she was fantastic. Gentle, listened to what I wanted and understood I was there to relax, so didn’t push too much conversation or product. Would 100% recommend this Salon and Bella.
Star Rating from Linette Salbashian
6 February 2026
Absolutely amazing service everytime. Very warm personable staff!
Star Rating from DJ GAMER
30 January 2026
Nanoplasty review. I have awful fine hair that has got worse after illness and menopause and every other salon made me feel so ashamed. Mariana (i think that's her name!) Is not only a nanoplasty genius she is a human gem who never once judged but was kind and just wonderful. The service from everyone at Luxe is 5 star, but if you want nanoplasty and someone who really takes the time and is a per…
Star Rating from Giovanna Oliveira
24 January 2026
The most friendly and talent staff!