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Pura Luxe Smoothing Treatment

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.
Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

The Pura Luxe Smoothing difference:

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe smoothing delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Keratin Smoothing/Charcoal Relaxing$235$290$340$385
Pura Luxe Smoothing Treatment$385$430$470$530
Nanoplasty Straightening Treatment$365$410$450$510

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A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Moira Elliott
24 March 2025
This is the friendliest salon I have ever been to! Love going there and LOVE what they do to my hair.
Star Rating from Sandra McMurray
16 April 2025
Always a wonderful result and a wonderful experience!
Star Rating from nasrin abdi
11 April 2025
I did a nanoplasty treatment at this salon and I’m super happy with how precise they were.
Star Rating from Julia Mahn
5 April 2025
First visit to Luxe Concept Salon to have my hair straightened. Love the results, the staff were friendly and the whole experience was great.
Star Rating from Wendy A
2 April 2025
I've just had an exceptionally good experience at Luxe. The humidity was playing havoc with my hair but Jen very successfully tamed it with her clever cut! Flynn also gave me a relaxing wash & head massage. Many thanks Luxe!
Star Rating from Liliana Tyler
20 March 2025
A good experience all around. the hair dresser i booked with wasn’t feeling well so Jess look after me. Very appreciative as they were so busy. She was very professional and friendly. This was my first time at the Salon. I will be back!
Star Rating from Trish Carroll
17 March 2025
LUXE CONCEPT SALON * Professional * Extremely Friendly Staff * On Trend In Cutting, Styling & Colour * HIGHLY RECOMMENDED * Book an Appointment you won't be disappointed*
Star Rating from Naomi L
14 March 2025
I went to luxe for the first time getting my balayage done. And it was the best balayage I have ever gotten! Krisse was so friendly and helpful. She listened to exactly what I was going for, and made it happen. The entire experience was so relaxing, and I got to just read my book drinking tea with biscuits while she does her magic.
Star Rating from Ishbel MacKinnon Thorpe
12 March 2025
Love this place, and Laura!