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Pura Luxe Smoothing Treatment

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.
Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

The Pura Luxe Smoothing difference:

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe smoothing delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Keratin Smoothing/Charcoal Relaxing$235$290$340$385
Pura Luxe Smoothing Treatment$385$430$470$530
Nanoplasty Straightening Treatment$365$410$450$510

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A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Andrew Brewer
26 June 2025
Another great visit with Reuben and the team. Always a pleasure to be there with the friendly and professional team, for a haircut and chat. On time, great facilities and above all they know what they are doing👌
Star Rating from Jill Williams
26 June 2025
I have been a customer at Luxe Concept Salon for a number of years. I have always been greeted and assisted by friendly professional people. Andrew is my hair stylist and is very skilled, personable with great natural ability in his work.
Star Rating from Sharon Carpenter
20 June 2025
Thank you Caitlin for doing a wonderful job for my first ever nanoplasty, so good!
Star Rating from Charmaine Lubbe
19 June 2025
Patrick is fantastic. The whole team are lovely. And my hair always looks great. Thank you!
Star Rating from Gina Page
19 June 2025
Alina is a fantastic hairdresser, a really lovely girl and I have lots of compliments on my hair after seeing her. She does a beautiful colour, cut and style - thoroughly recommend her.
Star Rating from Rebecca Jones
15 June 2025
Jess did an absolutely stunning job of my cut c and colour thrilled with the result abd her attention to detail.
Star Rating from Irina McGuinn
11 June 2025
It was my first time at the salon for a haircut. I liked Nas - my hairstylist, who was very attentive to my thin hair needs, trimmed and styled the hair gently by offering an extra treatment for my dry scalp and organic products to look after to purchase. She’s definitely an experienced hair specialist. I’ll be back for one of the color treatments later. Thank you!
Star Rating from Jeanette Percival
9 March 2025
I do absolutely love my visits to Luxe seeing all the gorgeous girls and guys. Sadly I am unable to visit anywhere near the number of times previously, as I have moved to far north QLD 😔 I especially look forward to Erin, she is the GIRL! Such a talented hair dresser in all aspects of hairdressing. As long as Erin looks after me I will travel down from far north QLD just for her to work her magi…
Star Rating from Moira Elliott
24 March 2025
This is the friendliest salon I have ever been to! Love going there and LOVE what they do to my hair.
Star Rating from Montana spindler
16 May 2025
I had such an exceptional experience visiting Luxe hair salon for the first time. My stylist Alina was amazing. She was able to achieve the perfect blonde and blowout for my hair. Would highly recommend choosing her as your stylist.
Star Rating from Maureen
10 May 2025
Laura is excellent. Would recommend.